🏝️NINJA Island

Executive Summary

NINJA Island is a platform that connects tourists and local businesses on the Thai island of Koh Phangan. Our app lists local businesses, experiences, accommodations, jobs, and services, allowing businesses to promote themselves and sell their products directly to tourists & expats. Our app also features messaging capabilities, enabling seamless communication between tourists/expats and local businesses.

Our revenue model is based on commissions earned from businesses listing their products and services on our app and a fee for claiming listings on NINJA Island. We plan to seek $50,000 in seed funding to cover app development costs, marketing expenses, and operational costs for the first year.

Our growth objectives include expanding to other popular tourist destinations in Thailand and eventually expanding internationally. We also plan to offer additional features such as a booking system and a loyalty program to increase user engagement.

By promoting local businesses and improving the experience for tourists, NINJA Island aims to boost the economy of Koh Phangan and benefit Thailand's tourism industry.

Mission & Vision

Mission: Our mission is to connect tourists with the best local experiences and services on Koh Phangan while supporting the growth of local businesses.

Vision: Our vision is to become the go-to platform for tourists & expats looking to experience the best of Koh Phangan and for local businesses looking to promote their products & services.

Products

NINJA Island is a mobile app that lists local businesses and services on Koh Phangan.

Features of the app include listings of places, experiences, jobs, freelancers, and accommodation + messaging capabilities for easy communication between tourists and local businesses.

Benefits of using NINJA Island include access to the best local experiences and services on Koh Phangan, and the ability for local businesses to easily promote their services to tourists.

Marketing & Sales Strategy:

Marketing Strategy: Our target customers are tourists and businesses on Koh Phangan. To reach them, we will use digital marketing channels such as social media advertising, search engine optimization, and content/influencer marketing. We will also partner with local hotels and travel agencies to promote our app to tourists.

Sales Strategy: Our app will be available for free download on the App Store and Google Play Store and accessible as Web App. We will make money by charging a commission on sales made through our platform and by offering premium features for businesses that want to increase their visibility on our app.

Financial Plan/ Exit Strategy/ Funds Required:

Financial Plan: The plan is to bootstrap the company and reinvest profits into the growth and improvement of the platform. We plan to charge $10 per month for each listing and take a 20% commission on vendor sales.

Based on our projections, we expect to generate $2,500 in monthly recurring revenue by the end of 2023 and $20,000 in total commissions from sales in our first year. Our operating expenses are expected to be $10,000, resulting in a net profit of $15,000.

In the second year, we aim to double our revenue and net profit. We will use the profits to improve our app's features, increase our marketing efforts, and expand our team.

Exit Strategy: Our exit strategy is to go public through an initial public offering (IPO) in 2 to 5 years and offer our community the possibility to become shareholders.

Funds Required: The app will be bootstrapped - We have internally a team to develop the app. Earnings from the app will be invested into further app development, marketing & the team.

Revenue model:

Our revenue model is based on commissions earned from businesses listing their products and services on our app and a fee for claiming listings on our platform.

The commission for selling products and services is 20%.

For businesses to claim their listing will pay a $10 Fee per Month.

Growth Strategy:

Our growth objectives include expanding to other popular tourist destinations in Thailand and eventually expanding internationally. We also plan to offer additional features such as a booking system and a loyalty program to increase user engagement.